Care deeply, challenge directly.
We’re all in on our clients’ success, and that means holding them accountable and saying what they need to hear. (Credit: Kim Scott, Radical Candor.)
Austin, Texas
Senior judgment. A team that does the work.
Demand Engine is led by Russ Macumber, an Austin-based, Australian-born marketer. He built the agency around one idea: specialists beat generalists.
Why we exist
The box score tells you how you played. The scoreboard tells you who won.
Too many agencies sell tactics and report on clicks.
So we organize by vertical. Our team learns your products, your buyers, and your category before we touch a campaign.
From the founder
I’ve sat on both sides of the brand-agency table, and I grew up in retail, so delighting customers is ingrained in me. What I kept seeing was agencies saying yes too often and asking why too rarely: shallow relationships, thin product knowledge, and off-target metrics dressed up as wins. So I built Demand Engine around specialists who don’t learn on your dollar. They already know your buyers, so they get you to the pointy end faster, and it’s the same standard I hold every one of our own partners to.
Russ Macumber, Founder, Demand Engine · Austin, Texas
Our values
What we stand for.
We’re not here to be lame.
Work we’re proud of, QA’d multiple times, as good as any agency anywhere.
You’re not an island.
We keep each other in the loop, jump out of our lane to help, and collaborate with clients at all times.
Grab the bull by the horns.
We own it through to completion, including our mistakes, with full transparency.
The team
Marketers who already know your category.
Vertical specialists across creation and capture, working out of Austin, Texas. Every client works with marketers who already know their category.
Team bios coming soon.
Want a partner who’ll push back?
We’ll tell you straight whether we’re the right fit.